Analisis Jaringan Pemasaran Produk Perikanan Dan Dampaknya Terhadap Pendapatan Pembudidaya Ikan Di Waduk Darma Kabupaten Kuningan

Dede  Nishfi; Junianto Junianto

doi:10.29303/jp.v14i4.1235

ANALYSIS OF FISHERY PRODUCT MARKETING NETWORK AND ITS IMPACT ON FISH FARMERS' INCOME IN DARMA RESERVOIR, KUNINGAN

Authors

Dede Nishfi , Junianto Junianto

DOI:

10.29303/jp.v14i4.1235

Published:

2024-12-25

Issue:

Vol. 14 No. 4 (2024): JURNAL PERIKANAN

Keywords:

market access, supply efficiency, profit margins, farmer income, marketing strategy

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Nishfi, D. ., & Junianto, J. (2024). ANALYSIS OF FISHERY PRODUCT MARKETING NETWORK AND ITS IMPACT ON FISH FARMERS’ INCOME IN DARMA RESERVOIR, KUNINGAN. Jurnal Perikanan Unram, 14(4), 2055–2062. https://doi.org/10.29303/jp.v14i4.1235

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Abstract

This study analyzes the marketing network of fishery products and its impact on fish farmers' income in Darma Reservoir, Kuningan Regency. The reservoir is a significant center for freshwater aquaculture in West Java, yet fish farmers face challenges such as price fluctuations, limited market access, and uneven marketing margins. A qualitative approach was employed through participatory observation and in-depth interviews with fish farmers, traders, and stakeholders. The study identified three main marketing patterns: direct sales to consumers, sales through collectors and retailers, and longer chains involving wholesalers. The most influential factors affecting farmers' income are business scale and market access. The efficiency of marketing networks significantly impacts income. The study recommends strategies such as institutional strengthening, development of market information systems, product diversification, quality improvement, and broader market access facilitation to enhance fish farmers' welfare

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ANALYSIS OF FISHERY PRODUCT MARKETING NETWORK AND ITS IMPACT ON FISH FARMERS' INCOME IN DARMA RESERVOIR, KUNINGAN

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