ANALYSIS OF INDUSTRIAL MANAGEMENT AND VALUE ADDED OF SHREDDED FISH IN TANJUNGKERTA DISTRICT, SUMEDANG REGENCY (CASE STUDY: UMKM HIPPJANCISS)

Abstract

This study aims to analyse the industrial management system and calculate the value added of shredded fish products produced by UMKM Hippjanciss in Tanjungkerta District, Sumedang Regency. The research employed a descriptive case study approach by combining qualitative and quantitative methods. Data were collected through direct observation of the production process, in-depth interviews with the business owner, and supporting documentation. Industrial management analysis covered raw material procurement, production processes, labour, and marketing strategies. Value added was measured using the Hayami method, which calculates the difference between output value and main input costs. The results show that UMKM Hippjanciss implements a management system based on local partnerships, a hygienic manual production process, and a marketing strategy that integrates both offline and online approaches. Marketing efforts target household consumers and workers, with cost-based pricing, limited promotion through bazaars and WhatsApp, and direct distribution to end-users. The value added of shredded fish products reached IDR 70,000/kg, with a ratio of 58.33%, indicating high economic efficiency. The added value was distributed as 32.14% for labour income and 39.80% for business profit. These findings suggest that UMKM Hippjanciss operates efficiently and has strong potential to be developed as a sustainable microenterprise based on local fisheries resources.