STRATEGIES FOR IMPROVING QUALITY CONTROL AND SAFETY OF FISHERY PRODUCTS AMONG SUPPLIERS IN MEDAN

Abstract

The city of Medan serves as a hub for fish processing units in Indonesia that focus on exporting fishery products. However, quality control and safety measures for fishery products at fish raw material supplier units are not yet fully implemented, which affects the quality of the raw fish supplied to fish processing units and could potentially lead to rejection by processing companies or export destination countries. This study aims to formulate strategies to improve quality control and safety of fishery products at supplier units to produce export-quality fish in the city of Medan. This is a descriptive qualitative and quantitative study using data collection techniques such as questionnaires, observations, and interviews with a sample of 55 respondents consisting of representatives from fish supplier units, fish processing units, and Fisheries Product Quality Inspectors. Strategies were formulated using the IFE and EFE Matrix Analyses, SWOT Analysis, and the QSPM Matrix. The research results based on the IFE and EFE Matrix analyses are as follows: Strengths (S) = 1.752; Weaknesses (W) = 0.562; Opportunities (O) = 2.077; Threats (T) = 1.442, Thus, quality and safety control of fishery products at suppliers is progressive, with 18 alternative strategies. The QSPM analysis identified as a strategic priority is that the Competent Authority routinely conducts outreach to fish raw material suppliers regarding the importance of CPIB and HACCP Supplier certification, particularly in meeting the requirements of export destination countries, with a TAS value of 4,287.